Prerequisite: Marketing A is a prerequisite for Marketing B
This course introduces the student to the essential concepts of marketing theory and the foundations, functions, and benefits of marketing in a free enterprise system. Throughout the course, students will use and incorporate technologies to conduct research and communicate. In addition, students will investigate the various and ever-improving alternatives for electronic marketing that include, but are not limited to, social media, digital marketing, and E-commerce. Students will integrate their knowledge of legal issues, the importance of ethics, and social responsibilities in marketing. Students will understand and demonstrate strong interpersonal skills and develop an appreciation of human diversity.