Advanced Marketing A/B
Prerequisite: Marketing A/B; 5433 prerequisite for 5434
This course is designed to be the second of two sequential marketing courses. The advanced course builds on all of the concepts studied in Introduction to Marketing by giving the students in-depth, comprehensive, project-based learning opportunities. Students will apply their understanding of consumer buying behavior and relationships; the tools and techniques used by organizations that identify the factors that influence marketing strategy decisions; market segmentation and target marketing; and other considerations in order to create a written professional marketing plan. Students will use strong interpersonal skills and incorporate technologies when conducting primary and secondary research. In addition, students will include alternatives of electronic and Internet marketing within their marketing plan. Students will create and/or use a marketing information system(s) when working with or collecting data. Students will integrate their knowledge of legal issues, ethics, diversity, and social responsibilities in developing their marketing plan for a chosen organization in the marketing and advertising industries.